by Angela Guess

A new press release states, “Today Ovum has launched Forecaster, a new data tracking and forecasting product, that enables better strategic decision-making by delivering a complete view of the converging telecommunications, media, and technology (TMT) markets. This new cloud based service can be accessed through Ovum’s online Knowledge Center and new APIs and will deliver historical market data, company KPIs and over 130 forecasts for 2,500 service providers in over 220 territories. Forecaster’s continuously updated proprietary data set is built and maintained by Ovum’s global team of 150 expert analysts and consultants. In addition, Ovum announced expanded research capabilities with new services and the hiring of a new Global Research Director and several key additions to its analyst staff.”

The release goes on, “Companies in the rapidly changing TMT industry rely on accurate and up-to-date market data and forecasts when making both strategic and go-to-market decisions. With billions of dollars of investment in play, business leaders face the challenge of obtaining trusted data that provides a full view of the converging TMT market and then integrating that forecast data into their strategic and operational planning. Responding to this need, Ovum has created Forecaster, the industry’s most powerful market data and forecasting service with more than 140 different metrics embedded into global, integrated forecasts that deliver a unique consolidated view across the converging digital space. Forecaster has been designed to help organizations achieve competitive advantage while saving them time and mitigating risk. It will enable digital service providers to develop better strategies around not only those services, technologies and markets that are in growth, but also to more proactively identify and handle areas in decline or under substantial competitive pressure.”

Read more at Directions Mag.

Photo credit: Ovum