NEW YORK, June 4, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced today that Peer39, its suite of data solutions, has made available new weather targeting attributes for pre-bid buying platforms such as AppNexus. For the first time in the industry, advertisers, agencies and trading desks can target programmatic buys using a variety of pre-bid weather data attributes including temperature ranges, presence of various weather events, current conditions, flu severity and, soon, pollen counts.
“Given the effect weather has on consumers’ immediate plans and activity, as well as purchasing decisions, properly aligning ad creative to current weather conditions is an especially powerful and relevant way to target audiences,” says Alex White (pictured), VP of Product Strategy at Sizmek.
Furthermore, being able to use weather to determine bid price, or to develop strategies for reporting and optimization is key for any advertiser, agency and trading desk that is looking to gain an edge over the competition.
Regardless of where a web user is viewing an ad, specific weather conditions exist. Trillions of impressions happen each year in digital advertising, and weather data is present for every single impression. Therefore, this set of Peer39 data has broad applicability across advertiser industries and campaign types.
Peer39 by Sizmek is the largest pre-bid data solution available in RTB today. We help advertisers find the ideal environment in which to serve their ads and protect advertisers from inventory that is fraudulent, unsafe, or misaligned to their brand or message. By evaluating more than 70 billion bid requests every day globally, we offer advertisers the largest scale of any pre-bid solution. The data channels are available in English, French, German, Dutch, Portuguese, Italian, Spanish, Chinese and Japanese, as well as custom categories in 42 languages.
Peer39 by Sizmek solutions cover Viewability, Brand Safety, Quality, Fraud, Semantic, Video, Weather or Custom data solutions. For more information visit www.sizmek.com.
Original Release: Adotas.com
Image: Courtesy Sizmek