by Angela Guess
Pitney Bowes has launched a new full suite of Master Data Management tools. According to the company, “The new offering is built on the Pitney Bowes Spectrum Technology Platform to for faster deployment times than the current offerings in the market. According to Gartner, ‘the worldwide MDM forecast includes upwardly revised projected revenue for 2015 of USD$3.2 billion, reflecting a compound annual growth rate (CAGR) of 19.1%.’ The Pitney Bowes Master Data Hub has built in Social Network Analysis (SNA) capabilities that allow an organization to proactively understand influential entities within a network to enhance their 360 customer view and detect non-obvious relationships to prevent potential fraud, waste and abuse.”
John O’Hara, President of Pitney Bowes Software stated, “By integrating a customer’s social media data, adding location context and predictive behavioral characteristics, Pitney Bowes Software helps marketers identify customers who are brand influencers with large social networks and drive relevant interactions across these channels. These brand ambassadors are worth exponentially more to a company, and conversations with these VIPs can increase loyalty and revenues on an ongoing basis.”
photo credit: Pitney Bowes
