by Angela Guess
Pitney Bowes has released the latest version of their data management platform, Spectrum. The platform incorporates “master data management capabilities with a future-proof approach that helps organizations build, extend, understand and leverage complex relationships and hierarchies within and across organizational boundaries and into the realm of social networks and big data. With this release, Pitney Bowes Software is now the only Master Data Management (MDM) technology provider that can deliver actionable insight to drive efficient and effective customer interactions and communications across all channels by combining the disciplines of data quality, data integration and master data management with spatial, social and predictive analytics in one comprehensive solution.”
The company states, “The Spectrum platform develops relationship-centric master data views of an organization’s critical data assets regardless of whether the relationship (or network) spans process, roles, domains, hierarchies or interactions. Organizations can better understand influencers or brand ambassadors, predict churn, develop new pricing strategies and provide product recommendations. They can also detect non-obvious relationships and fraudulent patterns to mitigate risk. Insights are delivered through visual analysis, web services or event triggers to support both the operational and analytical needs of an organization.”
photo credit: Pitney Bowes
