Precision Health Media has raised $1 million in venture capital with the company's Condition Match contextual advertising technology. The company also named Matthew Fink of Johnson and Johnson the company's first Vice President of Marketing. According to the release, " Fink joins PHM from J&J, where he was most recently Integrated Marketing Manager. While at J&J, he worked across some of the company's largest brands, including Johnson's Baby, Rogaine and K-Y, in a variety of marketing strategy and product development roles, helping to drive growth through innovative platforms and programs."
The article continues, "Most recently, [Fink's] work included developing partnerships for J&J brands with top media and technology companies including Facebook, Google and AOL/Huffington Post. Precision Health Media's Condition Match™ uses semantic analysis to identify the most effective contextual pages for "diagnosed audiences" from hundreds of top health sites, and then optimizes ad campaigns continuously for best performance."
Image: Courtesy Precision Health Media