Loading...
You are here:  Home  >  Data Education  >  BI / Data Science News, Articles, & Education  >  BI / Data Science News  >  Current Article

Pyze Launches Next Generation Cross Channel Analytics & Marketing Automation Solution

By   /  November 9, 2018  /  No Comments

According to a recent press release, “Pyze, the leading AI driven cross-platform analytics and engagement platform, today announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards and a powerful new user interface. Driven by customer demand, Pyze designed the new UI to accelerate understanding of user behavior across multiple different apps or channels, enable easier analytics and quickly act on the data to launch marketing campaigns.”

The release continues, “Pyze seamlessly combines cross-platform user analytics and marketing capabilities that power over 300,000 apps and websites across the world. Pyze has been recognized as a leader by numerous independent analysts and been the recipient of several Industry Awards. Most recently, Pyze was featured in Gartner’s 2018 Market Guide for Web & Mobile App Analytics and Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms.”

Prabhjot Singh, founder and CEO of Pyze, commented, “Customers no longer differentiate between channels as they conduct a transaction. For example, users often add items to shopping carts on the mobile app and then checkout on the web… Marketing teams don’t have the tools to track holistic user behavior or execute campaigns across channels. Pyze now  empowers Marketing and Product teams the ability to understand user behavior across all channels so they can understand holistic usage, conduct meaningful segmentation, orchestrate effective marketing campaigns, and build more engaging products.”

Read more at Pyze.com.

Image used under license from Shutterstock.com

You might also like...

RWDG Slides: Data Governance and Three Levels of Metadata

Read More →