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Resunate Acquired By Professional Diversity Network For Its Semantic Career Smarts

By   /  July 23, 2012  /  No Comments

Careerimp and its semantic technology for building and improving resumes to match a job’s requirements has itself secured a new gig – it’s been acquired by Chicago-based Professional Diversity Network, a provider of professional networking and job boards solutions.

Resunate, which The Semantic Web Blog first covered here, has had as its target market university career centers, with a client list that includes among others Carnegie Mellon (where the technology has its roots) and the University of Pittsburgh (whose Library System recently signed on as a customer for Plum Analytics’ RDF-modeled Researcher Graph). CareerImp has been updating the Semantic Intelligence technology behind the solution – which  analyses the sentences in a resume and job description based on the way words are clustered and their context, and weights things to statistically determine how relevant a resume is to a job or vice versa – every couple of weeks since its debut in Spring 2011 with a focus on providing content suggestions.

Among the additions this year has been integration with the Myers-Briggs Type Indicator MBTIComplete from CPP Inc. for personality assessment. This enables Resunate to provide personalized interview tips based on the findings of the strengths that go along with their personality types, and lets users see the distribution of personality types in the jobs they are applying to and professions they are targeting. “Our semantic matching correlates the jobs you apply to with other jobs [information] in the huge database the Myers-Briggs organization has,” says Mona Abdel-Halim, director of sales and marketing at CareerImp.

This partnership also helped lead to the launch of Apply App.ly just this past June. A free service, this lets usrs import their resumes or LinkedIn profiles, specify locations they’d like to work in, experience level and personality type (courtesy of the MBTIComplete service), and then see how their background semantically scores and matches up against thousands of jobs in the specified area.

Resunate will continue to exist as its own brand, but the core technology also will be integrated into PDN’s job sites. PDN caters to both employers and job seekers with a focus on the multicultural workforce.  “They will be using Resunate and integrating what we do on Apply App.ly to guide people to jobs are compatible with, and giving their users and job seekers a competitive edge and helping their employers Identify talent,” says Abdel-Halim.

Terms of the deal weren’t disclosed. Though PDN plans to have an IPO later this summer, it still is a private company as is Careerimp. The integration of Careerimp’s services should be complete by the beginning of the fall, and Abdel-Halim says that on the road map are additional features to help PDN users navigate their careers and education in a semantically-enabled fashion.


About the author

Jennifer Zaino is a New York-based freelance writer specializing in business and technology journalism. She has been an executive editor at leading technology publications, including InformationWeek, where she spearheaded an award-winning news section, and Network Computing, where she helped develop online content strategies including review exclusives and analyst reports. Her freelance credentials include being a regular contributor of original content to The Semantic Web Blog; acting as a contributing writer to RFID Journal; and serving as executive editor at the Smart Architect Smart Enterprise Exchange group. Her work also has appeared in publications and on web sites including EdTech (K-12 and Higher Ed), Ingram Micro Channel Advisor, The CMO Site, and Federal Computer Week.

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