by Angela Guess

According to a new release out of the companies, “Today R/GA Ventures opens the application process for the R/GA Marketing Tech Venture Studio in partnership with Interpublic Group. The program will take place at R/GA’s NY headquarters and invites applications from growth-stage and early-stage startups that are leveraging new technologies such as artificial intelligence and machine learning to monetize platforms including messaging, voice activation, and nascent software innovations.”

The release continues, “Technology continues to disrupt the world of marketing. Engagement on new platforms—particularly messaging services—are already surpassing social media and reshaping the future of digital marketing. This paradigm shift represents the next billion-dollar opportunity to change the way consumers and brands engage with one another. Future digital marketing and products will function as learning systems that self-correct, automatically improving with each consumer interaction. These intelligent agents will enable brands to communicate and transact with individual consumers on a mass scale, opening a world of possibilities for brands to connect with more immediacy, relevancy, context, and ease.”

It goes on, “Up to ten startups will be selected to participate in the program, which will emphasize opportunities for business development and partnerships in addition to fundraising, and is designed to enable companies to explore and launch new business models that will reimagine the future of digital marketing and digital products. The program will support companies not only in launching great products and services, but also in creating long-lasting customer experiences with global brands.”

Read more at PR Newswire.

Photo credit: R/GA Marketing Tech