by Angela Guess
Rob Karel has reflected on the past year and future prospects in master data management, data quality, and data governance in a new article. Karel writes, “I hear quite a bit of noise from vendors and analysts alike about what they want the MDM market to be in 2012, so I wanted to share my thoughts on what’s real and what (in my opinion) remains hype. I also just completed Forrester’s December 2011 Global MDM Survey of 274 MDM professionals. While the majority of those results will be shared in the annual MDM Trends research that I’ll be publishing later in Q1, here’s a taste of some of the intriguing results.”
But first, Karel takes a look back at 2011, noting that data governance remained a challenge for most companies: “In the abovementioned MDM survey, only 20% responded that they have a high or very high level of data governance maturity, indicating that significant work remains. But on the positive side, I’m witnessing increasing business sponsorship and prioritization, which has helped many organizations pilot programs to cut their teeth and build some repeatable processes, foundational policies, and early measurements to start building a case to increase data governance investment and momentum.”
On the other hand, Karel states, multi-domain MDM came into maturity: “User interest in multidomain MDM strategies has finally caught up with vendors’ product capabilities and messaging. In Forrester’s MDM Survey, 47% responded that the scope of their MDM programs include more than two data domains to master, while another 9% are focused on dual-domain solutions (e.g, customer and product).”
photo credit: thezartorialist.com
