Mari Silbey of Light Reading reports, "Just two months after acquiring Veveo for $62 million in cash, Rovi has launched a new Personalized Discovery Solution combining its own entertainment metadata with Veveo's voice-enabled semantic search technology. The solution for pay-TV operators offers predictive search and a content recommendation platform. Rovi's metadata supplies contextual program information, while Veveo's machine-learning technology -- also called its 'Knowledge Graph' -- adapts to a viewer's behavior over time to refine and personalize the user interface experience. Rovi Corp. is also including Conversation Services in its new search-and-recommendation engine. Built by Veveo Inc. , this technology enables an interactive dialog between users and the on-screen program guide. Veveo Chief Marketing Officer Samrat Vasisht once described the service as 'Siri for your TV,' referring to Apple Inc. 's voice recognition software."
Silbey continues, "Rovi has been a leader in the TV guide business through several company incarnations, starting out as Gemstar-TV Guide International, then getting acquired by Macrovision before Macrovision changed its name to Rovi in 2009. The company's UIs were once on nearly every Motorola cable set-top, but the program guide market has gotten more crowded in recent years, and Rovi faces numerous competitors today. In response, Rovi has not only added to its guide capabilities, but also expanded into new businesses, including interactive advertising and audience data analytics."
Image: Courtesy Rovi