Stephanie Mlot of PC Mag reports, "Rovi announced today that it will acquire Veveo in order to boost its search and analytics tools. The $62 million cash purchase comes with Veveo's Knowledge Graph-driven semantic tech and natural-language controls, the latter which likely means integrated voice search. Massachusetts-based Veveo—not to be confused with YouTube's Vevo music service—launched 10 years ago with the hope of bridging connected devices with intelligent discovery solutions. Over the last decade, the company has acquired 50 patents and works with the likes of AT&T, Cablevision, and Verizon. Now, it will bring its semantic solutions to Rovi, which licenses data for TV guides, and intends to use Veveo's technology to tailor entertainment suggestions to each individual user."
Mlot continues, "Veveo co-founder Ajit Rajasekharan believes that the entertainment industry—including device manufacturers and social media organizations—understands the value of incorporating tools like intelligent data, contextual search, predictive analytics, and natural language controls to boost static discovery engines. 'By combining our leading offerings, Rovi and Veveo are in a prime position to help our customers differentiate through truly intelligent and personalized entertainment discovery,' Rajasekharan said. The joint effort also aims to simplify the process of connecting users with the programming that's most relevant to them, on a range of devices."
Image: Courtesy Veveo