by Angela Guess

A recent press release reports, “Salesforce, the global leader in CRM, today launched Salesforce Einstein Analytics, delivering advanced analytics for millions of CRM users. Einstein Analytics adds a layer of artificial intelligence to the entire analytics workflow, automatically surfacing CRM insights and recommending actions to accelerate sales, improve customer service and optimize marketing campaigns. Millions of Salesforce users have leveraged out of the box operational reports and dashboards to quickly look up their data, understand performance and communicate results. And now they can continue their analytics journey with advanced analytics apps built into Salesforce. With the amount of customer data volumes growing exponentially every day, analytics has become more important than ever before. It is impossible for anyone to spot every trend, understand every correlation or test every hypothesis. Now companies have a way to empower their sales reps, service agents, marketers and analysts with the insights they need to make every customer interaction smarter, without having to build mathematical models, write algorithms or ask an expert for help.”

The release goes on, “Einstein Analytics delivers a portfolio of contextually relevant, self-service analytics apps that empower every CRM user to explore data and uncover insights—from a simple sales pipeline dashboard to the most advanced complex forecasting decision. With the new AI-powered Einstein Discovery, Einstein Analytics apps can automatically analyze billions of data combinations to surface predictive insights and prescriptive recommendations. Built on the world’s #1 CRM platform, now every sales rep, service agent, marketer and analyst can unlock new opportunities from within their data to make every customer interaction smarter.”

Read more at PR Newswire.

Photo credit: Salesforce