by Angela Guess
A study out of SAS demonstrates a lack of understanding surrounding Big Data. The article states, "Despite industry hype, most organizations have yet to develop and implement a big data strategy. Business analytics leader SAS and SourceMedia surveyed 339 data management professionals about their organizations’ use of data management technology. The results show few organizations taking advantage of product, customer and other data sources. Just 12 percent of organizations surveyed are currently executing against a big data strategy in daily operations. The most common reasons others are not fully exploiting their big data: 21 percent don’t know enough about big data; 15 percent don’t understand the benefits; 9 percent lack business support; 9 percent lack data quality in existing systems."
Todd Wright, Global Product Marketing Manager for SAS DataFlux Data Quality stated, “The 12 percent of organizations that are already planning around big data enjoy a significant competitive advantage. SAS customers can harness the full power in their data with a comprehensive approach to information management. Our integrated solutions, tools, methodologies and workflows can enable organizations to manage big data as a valued asset, driving core operational processes and strategic decision making to increase competitive edge."
photo credit: SAS