Search Engines Focus on Mobile Devices, Get Local

Laurie Sullivan of SearchBlog reports, "Local search continues to be the focus of engines looking to capture market share. Blekko and Yandex launched mobile browsing features Tuesday that serve up information on nearby businesses. Blekko released izik (pronounced Isaac) for smartphones, bringing search to iOS and Android users. The company's first app for smartphones features a new 'What's Nearby' option to serve up information on gas stations, restaurants, movie theaters and other places of interest."

Sullivan continues, "The app taps Blekko's Dynamic Inference Graph, a semantic database that maps queries by algorithm into thousands of categories and filters search results. The company, which recently launched a redesign for the PC, reports nearly 200,000 installs of its app on Apple tablets, with 70% of users returning to spend an average of 12 minutes each time they launch the app. Yandex also took another step into mobile with the launch of a free browser for Android mobile phones and iPad tablets. The Russian search engine said the mobile browser features Smartbox, which combines the search box and the address bar to detect where the user types a URL or a search query."

Read more here.

Image: Courtesy Yandex