GE is having fun showing off their Big Data solutions in a very small (fictional) town called Datalandia. Katie Kaye of AdAge reports, “GE filmed a teensy town in Germany to teach everyday people about the internet of really big things. The maker of data-generating wind turbines and jet engines today will unveil the first of a series of short films that mimic summer-blockbusters to illustrate the industrial internet through scenarios involving blood-sucking vampires and extraterrestrials. ‘What if there was a little town that had the industrial internet and they were using it every day to keep the town folks happy, healthy and productive?’ asked Tommy Means, founder and creative director at Mekanism, the creative agency behind the campaign. The mini-films were shot on location at Miniatur Wunderland, a massive world of model trains and their surroundings in Hamburg that’s loaded with intricate replicas of an airport, ships, hospitals, a soccer stadium, and countless itsy-bitsy inhabitants. GE has named the realm created for the campaign ‘Datalandia’.”
Kaye continues, “The company wants people to understand that the internet of things encompasses far more than their refrigerators and thermostats; it’s also the data-enabled industrial contraptions used in air travel and healthcare — or the Industrial internet. ‘The industrial internet is the layer of data that sits on top of those machines,’ said Linda Boff, executive director, global brand marketing at GE. For instance, GE software can disseminate information from hospital CT scanners and MRIs to nurses and patients. ‘Imagine if your jet engine could tweet,’ she said. But this is not a b-to-b campaign. GE aims to reach consumers in tech-savvy cities like Brooklyn and Austin with the message. Not only does GE hope to educate investors about its innovations — around 40 percent of GE stockowners are retail investors according to Ms. Boff — it hopes to woo tech talent with the campaign. The firm is up against new competitors when it comes to attracting employees, she said.”
Read more here, then grab a bowl of popcorn and watch the trailer for Datalandia below. How do you think Semantic Technologies could aid the citizens of this tiny German town ward off evil-doers (and sexy vampires)?
Image: Courtesy GE