by Angela Guess
Rick Clements recently reported, “In today’s uncertain economic times, CFOs are not very confident. They’re primarily concerned with controlling costs while improving profitability. Spending on technology that provides soft benefits would be positive for any organization. But, given CFOs’ priorities, technology initiatives must be well proven. They must deliver hard ROI that impacts the bottom line – both decreasing costs and increasing revenues.”
He continued, “Master Data Management (MDM) has been proven over the last decade to deliver those results, such as: (1) Improving processes and applications; (2) Adhering to government and corporate regulations; (3) Managing customer privacy preferences; (4) Consolidating data/integrating new systems from M&A activity; (5) Identifying credit risk; (6) Supporting system consolidation initiatives.”
Clements added, “IBM conducted a study with a leading analyst firm that showed a typical InfoSphere MDM customer would realize 45% ROI with cost savings coming from lower call center staff, inside sales productivity gains, improved data integrity and enhanced contact management. Read the study for details from in-depth interviews with our customers.”
photo credit: ▓▒░ TORLEY ░▒▓
