Semantic Analysis Co. Leadspace Joins Marketo LaunchPoint

According to a new article out of the company, "Leadspace, Inc. today announced that it has joined Marketo LaunchPoint, Marketo's ecosystem of marketing solutions. By integrating with the Marketo marketing software, Leadspace will enable B2B marketing and sales organizations to lift conversion rates, boost productivity and grow their pipeline. The Leadspace Social Lead Targeting platform uniquely analyzes the presence of individuals and companies on social networks, web sites and multiple contact databases, helping marketers and sales people to: Discover new, hyper-targeted prospects; Create highly specialized and segmented lead lists; Rank leads based on their online presence."

Amnon Mishor, Co-Founder and VP Products at Leadspace said, "By analyzing mountains of unstructured data from social networks and the web on-demand, we deliver novel insights into prospect skills, roles, areas of interest, tools used, and more… We look forward to joining the Marketo ecosystem to deliver greater efficiencies and higher conversion rates and help customers fill the funnel with super-targeted leads." The article notes, "Leadspace is the first solution to help sales and marketing teams find new sales prospects and enrich and rank leads based not only on job titles, but also on what they do, and how closely the prospects resemble the people they have already successfully sold to. Founded in 2007 by experts in web mining and semantic analysis, the company received funding from top-tier venture capital firms, including Battery Ventures, JVP, and Vertex. Leadspace has offices in the U.S. and in Israel."

Read more here.

Image: Courtesy Leadspace