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Semantic Search at Google: The SEO Basics

By   /  April 23, 2013  /  No Comments

Tommy Landry of Search Engine Journal recently discussed Google’s semantic search endeavors and the state of search in general.

Tommy Landry of Search Engine Journal recently discussed Google’s semantic search endeavors and the state of search in general. He writes, “Semantic Search aims to get at the real intent of the query, rather than simply matching a page to a search string. A good analogy is that of a headhunter or free agent recruiter. Have you ever received an email about an ‘exciting opportunity’ for which you were completely unqualified? Did they say your resume suggested you’re a fit? This is a case of blind matching of keywords with no qualitative overlay. Talk about inexact science! Simple logic suggests that semantic search will be superior to traditional, index-based approaches. Let’s look at some of the ways that Google has implemented Semantic Search.”

He continues, “Search engines have also improved how they parse and analyze real questions. Anything you need to answer is fair game. Although you will find the occasional bad match, Google mostly does a good job of serving up related content. Some of this is based on analyzing typical phrases found in questions, e.g. ‘How to’, ‘How do I’, ‘Where is’, and ‘Who Is’. When combined with semantic keyword matching, the whole system becomes much more powerful. [Above] is a sample of the SERP for ‘How Can I Learn to Sing’. First, notice that the right type of content serves up. Second, note that none of these are exact match to the string of characters. They are best match to the intent.”

Read more here.

Image: Courtesy Search Engine Journal

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