How Semantic Search Predicts the Future

11066925735_dbe0318b25Daniel Newman of Forbes recently wrote his third and final article in a series on the future of marketing and how that future is interwoven with semantic search. Newman writes, “The internet is getting smarter and this growing intelligence and insights is populating a new kind of semantic web that is providing more than just the most relevant results for people searching, but also some key data to marketers that may just tell us about intent. For movie fans out there, you may remember the movie Minority Report. In this Tom Cruise feature film the star would go out and stop crimes before they would happen as intelligence reached a point where it could see a crime that was about to be committed. At the time the concept seemed pretty far fetched, but really this type of intelligence is very similar to how the semantic web may be able to tell you who may be your next big customer.”

Newman continues, “Marketers, what if you didn’t have to wonder where your future business was coming from? What if the Internet could tell you through the application of insights supported by data visualization? Well, this future isn’t so far away. Let me explain further. By [its] very definition; the idea of ‘Semantic’ is to find meaning and or intent in someone’s words. But as of today through knowledge graphs, socially validated search and modified SEO, most of the intent is to bring clarity as to what is being searched for today. Revisiting one more time the example of the ‘Chicago Steak’ query in the first two parts of this series, it was about knowing that the person searching sought to go out for steak in downtown Chicago at a high quality restaurant even though very few of those words actually appeared in the search.”

Read more here.

Image: Courtesy MTSOfan