Semantic Web's Role in No-Content Marketing

Spencer Critchley recently opined on The Huffington Post, "I suggest that when there's finally been too much content marketing, it will be followed by marketing that reduces or eliminates content: 'no-content marketing.' What will that look like? In fact, we're beginning to see now. Here are 10 early signs and predictions." One of those signs is the Semantic Web: "By adding structure to data, the semantic web promises to deliver not just content, but meaning -- which can then lead to action."

Critchley continues, "The world-wide web's inventor, Tim Berners-Lee, envisions it like this: 'Machines [will] become capable of analyzing all the data on the Web -- the content, links, and transactions between people and computers. A 'semantic web', which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines, leaving humans to provide the inspiration and intuition. The 'intelligent agents' people have touted for ages will finally materialize.' (Weaving the Web, 2000, pp 157-158)"

He adds, "Though there's room for skepticism about how close to true artificial intelligence we'll get, aspects of the semantic web already exist. For example, Google is certainly focusing on it with the Knowledge Graph, and Bottlenose founder Nova Spivack also started the semantic web app developer Radar Networks."

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Image: Courtesy Flickr/ Lord Jim