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Semantically Powered Yummly Raises $6M

By   /  March 22, 2012  /  No Comments

Kevin Fitchard reports that Yummly has raised $6 million to build its digital kitchen.

Kevin Fitchard reports that Yummly has raised $6 million to build its digital kitchen. Fitchard writes, ” Yummly earned its toque by creating a semantic search engine for recipes, but the 2-year old Silicon Valley startup has bigger culinary ambitions. It wants to expand beyond recipe search and recommendations to create what CEO (that’s for Chief Eating Officer) Dave Feller called a ‘complete digital kitchen platform.’ On Wednesday Yummly announced it had raised $6 million to help build that kitchen.”

He continues, “The Series A round, led by Physic Ventures, is its first since Intel Capital, Harrison Metal Capital, First Round Capital and angel investors forked over $1.85 million in seed funding in 2010. All of Yummly’s original investors stuck around for another injection and were joined by Unilever Corporate Ventures and Harvard Common Press as well as Physic.”

He goes on, ” Feller and CTO (you guessed it, Chief Tasting Officer) Vadim Geshel used that seed funding to build Yummly’s core technology, which breaks down recipes and ingredients into raw culinary data, from which it extracts everything from calorie and saturated fat content to more conceptual notions of saltiness, sourness or bitterness. If it knows you’re a vegetarian, the Yummly search engine will weed out recipes that contain an ingredient that once walked, flew or swam… But Feller said that the semantic technology Yummly has built has a lot more potential than the search engine lets on.”

Read more here.

Image: Courtesy Yummly

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