by Angela Guess
IBM reports, “SHOP.CA, Canada’s largest online eCommerce marketplace, is using analytics software from IBM’s Smarter Commerce Initiative to help engage increasingly empowered online consumers in a unique shopping experience, and build loyalty and a sense of community. SHOP.CA’s online marketplace features millions of products across 26 categories and billions in multi-merchant inventory. Its site offers Canadians one-stop access to national and international brands, free shipping, free returns and no cross-border fees. Also hosting a powerful loyalty program, SHOP.CA Rewards dollars™ are offered for both purchases and online activities that generate a purchase, such as sharing a link to a favorite product with a friend, or posting written or video reviews to social media sites like Facebook and Twitter.”
The announcement continues, “SHOP.CA selected IBM’s technology as the eCommerce engine to power its consumer storefront, multi-merchant product catalog and SHOP.CA Rewards program. IBM will also provide analytics on how site visitors behave and interact, as well as track their searching and buying histories. This data will give SHOP.CA insight on how, when and where to reach shoppers with content and offers personalized to their tastes and preferences via mobile or social vehicles. ‘We want to push the envelope of what’s possible online and through a mobile device, and significantly advance the state of smarter commerce,’ says Trevor Newell, SHOP.CA president and founder.”
photo credit: SHOP.CA
