This presentation was given Wednesday, August 24, 2011 at the NoSQL Now! 2011 Conference in San Jose, California
About the Presentation
Brian Bulkowski, founder and CEO of Citrusleaf, focuses on the role of innovative NoSQL databases in advertising and the problem of real-time user data. The talk features case studies from online and mobile advertising companies who are facing data challenges of 100s of terabytes and requirements for millisecond response times. He discusses the data problems in real-time bidding applications and presents some ideas for moving beyond the last click attribution model. He illustrates why scalability and speed are so critical and how new technology approaches are driving innovation in digital advertising.
About the Speaker
CEO & Founder
Brian Bulkowski is founder and CEO of Citrusleaf. Brian is an expert at building high-scale platforms and middleware that provide ease of use through technical excellence. As Director of Performance, he led a team to build a clustered distributed recommendation engine for Aggregate Knowledge. At Liberate, he was Chief Architect of Cable Solutions, as well as managing cross-functional groups and founding a new product line for the company. At Novell, he learned the game-changing power of commodity hardware as Lead of AppleTalk routing for Netware 3 and 4. Brian has also contributed to start-up efforts in the areas of mobile internet, wifi mesh technology, high-scale IP-based television, and the contextual web. Brian holds a B.S. from Brown University in Mathematics/Computer Science.