REDWOOD CITY, CA–(Marketwired – Oct 28, 2014) – Yummly (http://www.yummly.com), the leading innovator in recipe search & discovery, announced today, the introduction of contextual recommendations on the iPhone and iPad apps. When users open the app, in addition to personalizing the content to a user’s tastes, Yummly will now tailor to a person’s time, place and patterns.
Yummly’s proprietary Food Genome and patent-pending Food Intelligence technology already blends together to create an unmatched user experience with data-driven features such as personalized recommendations, semantic search, and a smart shopping list. With the new contextual recommendations functionality, it is bringing together more relevant and dynamic content to the users by leveraging a combination of contextual signals such as time of day, day of week, season, location, trends and more.
“With the improvements we’ve launched today, Yummly will make different contextual suggestions for every user. If you open the app at 4p.m. on a Tuesday you might get recommendations for a quick, seasonal dinner, but at 4p.m. on Friday you might get cocktails recommendations or ideas for Saturday breakfast — all based on your taste preferences,” said Brian Witlin, COO of Yummly. “By leveraging our data with a variety of outside factors, we will provide our users with an personalized, contextual experience directly on the devices they use everyday.”
In addition to the introduction of contextual recommendations, Yummly has implemented a number of other enhancements:
To get this new update, please visit the App Store.
Yummly’s mission is to personalize the kitchen. This is made possible through proprietary technology to understand food & taste built upon mapping the food genome. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O’Neill (CEO, TechValidate). For more information, visit www.yummly.com.
Original Release: MarketWired
Image: Courtesy Yummly