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Smart Recipe Platform Yummly Delivers Beautiful & Powerful New iPad App

By   /  March 17, 2014  /  No Comments

People can now search, swipe and tap on the iPad to find delicious dishes from the kitchen or the couch — all personalized to their taste.


REDWOOD CITY, CA — (Marketwired) — 03/13/14 — People can now search, swipe and tap on the iPad to find delicious dishes from the kitchen or the couch — all personalized to their taste. Yummly, (http://www.yummly.com), the leading digital kitchen platform, today announced that its popular free recipe app is now available for the iPad.

The Yummly iPad app has the best features from the acclaimed iPhone app, but with a beautiful user interface that is built from the ground up for the larger real estate of the iPad, including:

  • A recipe recommendation feed based on each users’ personal tastes
  • True semantic recipe search and filtering by ingredient, time, diet, allergy, taste, occasion, holiday, cuisine, technique, course, source and more
  • More than one million recipes from the most popular sites and blogs
  • The ability to save and organize recipes in a digital recipe box
  • A beautiful user-friendly interface on top of powerful food technology

Yummly for the iPad supports both a lean-back mode for personal recipe inspiration and a lean-forward mode for finding the perfect recipe for dinner tonight — both features meet the needs of the avid home cook, making the Yummly iPad app the most useful tool in the kitchen.

“We are seeing more and more people, specifically millennials, using smartphones and tablets to discover recipes, reinforcing our decision to design a native app for the iPad,” said Brian Witlin, head of mobile and platform at Yummly. “Already we are noticing our iPhone app demographics are a decade younger than our website and are continuing to come back unprompted.”

With more than 60 percent of Yummly traffic coming from mobile devices, Yummly will continue to explore efforts to broaden their mobile offering for its community of over 15 million monthly unique website visitors.

The Yummly iPad app is now available to download for free from the App Store.

About Yummly
Yummly’s mission is to personalize the kitchen by creating the digital kitchen platform. This is made possible through proprietary technology to understand recipes, food & taste — built upon a knowledge graph for food. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O’Neill (CEO, TechValidate). For more information, visit www.yummly.com.

Full Release: EIN Presswire

Image: Courtesy Yummly

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