A new article out of the company states that "Topsy, the real-time social analytics company, today introduced 'Topsy Alerts' and 'Topsy Reports', two powerful new alerting tools in Topsy Pro Analytics that instantly analyze billions of social conversations and deliver timely updates and early warning on relevant topics, breaking news and emerging trends via email or live dashboards. With 'Topsy Alerts,' users can receive immediate notification of a change in activity, sentiment or acceleration in any topic before it starts trending. For example, a news organization might identify breaking news by setting up alerts to track for accelerating conversations around key topics. A brand might get early warning on a major product issue by setting up an alert to detect a large drop in brand sentiment. Topsy automatically recommends appropriate alert thresholds to use based on historical data, such as the usual number of mentions for the terms you're looking at."
The article continues, "As soon as the threshold is exceeded, the user receives an email specifying which topic is taking off, as well as the Top 5 Tweets driving the trend. Users can then easily log in to Topsy Pro to investigate further. 'Topsy Reports' are regular email digests of particular topics that are relevant to senior executives and managers, such as a comparison between the company’s brand versus its competitors’, or mentions of particular stock ticker symbols. Topsy analyzes all traffic for the report time period and then picks out the top most important and insightful Tweets, News Articles and other media to include in the report. Reports show summary statistics for the topic, information on relative sentiment between brands, and lists of the Top Tweets, Links and Media."
Image: Courtesy Topsy