StumbleUpon Faces New Competition in Futureful

David Meyer of GigaOM reports, "This year’s Slush conference in Helsinki has been a terrific event, with a very high standard of startup and a disproportionate number of great ideas floating around. One of the most intriguing has been that of Futureful, a sort-of-browser app that’s going to be made available to iPad users in the U.S. in January. Futureful has been under rather stealthy development for two years, and the team is backed and mentored by Skype co-founder Janus Friis. It’s a bit like StumbleUpon, in that it’s an app that contains a browser (as opposed to being a browser – you can’t enter a URL) and is designed to help the user find new content."

He goes on, "However, Futureful is all about semantic tagging and artificial intelligence. As you browse, the app presents subject tags in a row at the top – click on a tag, and you get taken to another related page with its own set of tags. So, clicking on a ‘Silicon Valley’ tag may take you to a tech story, with the fresh tags above it including something like ‘Moore’s Law’. It basically provides an intelligent chain of content discovery. What’s more – and here it really differs from StumbleUpon, in my experience – you never see the same content twice."

Read more here.

Image: Courtesy Futureful