by Angela Guess
Mark Brunelli recently wrote about a highly successful MDM effort that didn’t begin with much funding or support from the business. Brunelli writes, “But if the business has little or no interest in MDM — and the program’s success or failure is riding entirely on the IT department — then it’s probably time for unorthodox methods and some Hollywood-style creativity, according to Eric Iverson, vice president of television and intellectual property systems at Sony Pictures Entertainment.”
According to Brunelli, Iverson recently “explained how his team implemented a hugely successful product MDM program that began with almost no support from the business. Iverson said Sony Pictures’ business units eventually bought into the plan, but that took patience, flexibility and the will to ‘strategically create pain.’ He also had plenty of advice for anyone launching a product MDM initiative.”
Brunelli continues, “Sony Pictures business units are involved in entertainment ranging from video games to screensavers and beyond. But the media giant is probably best known for making, acquiring and distributing television shows and movies. Among its well-known properties are the long-running TV game show Wheel of Fortune and box office hits like Spider-Man and Cloudy with a Chance of Meatballs. With countless products or “titles” in the Sony Pictures library — and digital technology changing everything from how movies and television shows are produced and stored to how they’re distributed — it became clear to Iverson back in 2003 that time had come to centralize management of the company’s digital assets.”
Read more about Sony’s MDM strategy here.
photo credit: Sony
