by Angela Guess
A recent article reports that a new report by The Data Warehousing Institute shows “New technologies are enabling companies to perform increasingly sophisticated data analytics on very large and very diverse data sets.” The article notes that the report “is based on responses from 325 IT managers, business users and consultants at small, medium and large companies. Slightly more than a third of the respondents said they are currently running some form of advanced analytics on big data — mostly for business intelligence, predictive analytics, data mining and statistical analysis tasks.”
It continues, “Close to 45% of those surveyed expect that big data analytics will enable more accurate business insights while 38% are looking to use the technology to better recognize sales and market opportunities better. More than 60% are hoping that big data analytics can boost their company’s social media marketing capabilities. The fastest growing use case for big data analytics is advanced data visualization, according to the TDWI survey. A growing number of companies are running sophisticated analytics tools on big data sets in order to build highly complex visual representations of their data.”
