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Leadspace Update Provides New Predictive Company Targeting

By   /  January 17, 2014  /  Uncategorized  /  No Comments

B2B predictive lead targeting pioneer Leadspace, Inc. today launched its new targeting feature that helps B2B marketers and sales teams more accurately target companies that are most likely to purchase.

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Semantic Advertising at Facebook

By   /  July 19, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Colin Jeavons of Media Post reports, “Social networks hold a bounty of consumer information, and features like Facebook’s Graph and hashtags, when combined with semantic search technology, will make it possible to unearth new connections and micro-target ad campaigns.”

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Big Data & Retailers: Getting A Little Creepy?

By   /  July 11, 2013  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education  /  No Comments

Gap ad typo.

by Angela Guess Paula Rosenblum of Forbes recently wrote, “Let’s take a look at the ‘Creepy Continuum.’  My partner Nikki Baird often talks about consumer willingness to trade privacy for relevancy. If you think about it, we’re all somewhat willing. A simple example: Serving up commercials to me about acne medication is a waste of […]

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Sirdata Launches Third Party Data Targeting Tool

By   /  June 24, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

According to a new article on MrWeb.com, “Paris-based tech firm Sirdata has launched a fully automated third party data collection and profiling platform for use in ad targeting.”

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Vertical Search Works Introduces Security Integrity Process (SIP), Evaluates Ad Impressions for Quality and Brand Safety

By   /  May 23, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Vertical Search Works (VSW), a top search technology company, announced an objective process to help advertisers, agencies and publishers to verify whether the sites found in their vertical content network are of high quality and brand appropriate.”

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Introducing Sensegon: Personality-Based Ad Targeting

By   /  October 16, 2012  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

Anthony Ha of TechCrunch recently covered ad targeting company Sensegon: “Adtech companies are trying get better at demographic targeting, especially on mobile, but a startup called Sensegon aims to go a step further — targeting ads based on audience members’ personalities.”

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DG Acquires Peer39 for $15.5M

By   /  April 24, 2012  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Jason Del Rey of Ad Age reports, “DG, a traditional-TV ad delivery company that moved into the online-ad space with last year’s acquisition of MediaMind, has acquired semantic ad-targeting startup Peer39 in a deal that could reach $15.5 million in cash and stock.”

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Twelvefold Media Releases the Mindset Index

By   /  January 24, 2012  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Twelvefold Media (previously BuzzLogic) today introduced the Mindset Index, a tool “to help brands better understand the intent and motivation of their target audiences.”

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Semantic Ad Targeting: FTC Do Not Track Talk May Increase Its Attractiveness, But Hopes Are Agency Proceeds With Caution

By   /  December 15, 2010  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

There’s a whole lot of privacy discussion going on at the federal level, with the Federal Trade Commission proposing a Do Not Track browser option. The idea is that consumers could limit cookies or other sniffers that open the door to tracking their browsing behavior for the purpose of delivering online ads. It’s the do-not-follow […]

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