Tag Archive for Admantx

ADmantX Named "Cool Vendor" in E-Commerce by Gartner

ADmantX, the next-generation contextual analysis and semantic data provider, today announced that it has been included in Gartner “Cool Vendors for E-Commerce, 2013″ report, published on April 9, 2013, and authored by Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, Regina Casonato, Andrew Frank.

Taking Big Data To Online Advertising

The ways in which Big Data may be turned to advantage are still emerging. One stake in the ground is happening in the advertising industry, where AdmantX is considering it in the context of environmental targeting. The service is extending its semantic contextual targeting that considers emotions, behavior and motivation when matching ads to page…

ADmantX Partners with adBrite

Semantic advertising web service ADmantX has announced a partnership with adBrite, “the largest independent ad exchange, to offer brand safety, greater ad engagement and page-level, cookie-less targeting to advertisers and publishers.”