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ADmantX Raises $2.4 Million to Continue Company Growth

By   /  August 4, 2014  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

ADmantX, the next-generation contextual analysis and semantic data provider, today announced the completion of $2.4M financing.

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ADmantX Awarded Patent for Semantic Advertising Technology

By   /  April 11, 2014  /  Uncategorized  /  No Comments

ADmantX, the next-generation contextual analysis and semantic data provider, today announced that the U.S. Patent and Trademark office has awarded patent US 8543578 B2 for its flagship semantic technology.

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ADmantX Partners With Turn to Give Enterprise Marketers and Advertisers Spot-on Contextual Data

By   /  October 23, 2013  /  Uncategorized  /  No Comments

ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the marketing software and analytics platform, today announced a partnership.

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Adform and ADmantX Partner to Deliver Advanced Brand Safety and Contextual Targeting Within Adform's DSP

By   /  September 10, 2013  /  Business Intelligence News, Articles, & Education, Data Education, Smart Data News, Articles, & Education  /  No Comments

ADmantX, the next-generation contextual analysis and semantic data provider, announced today that ADmantX superior semantic features are now live on Adform.

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ADmantX Named "Cool Vendor" in E-Commerce by Gartner

By   /  May 16, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

ADmantX, the next-generation contextual analysis and semantic data provider, today announced that it has been included in Gartner “Cool Vendors for E-Commerce, 2013” report, published on April 9, 2013, and authored by Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, Regina Casonato, Andrew Frank.

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Could Top 10 US Newspapers Up Revenue by $400M with Semantic Targeting?

By   /  October 2, 2012  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

ADmantX has released the findings of a new study “conducted on the top 10 US newspapers by simulating A/B testing using keyword targeting/semantic targeting on 20,000 pages from each publication.”

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Taking Big Data To Online Advertising

By   /  September 19, 2012  /  Big Data News, Articles, & Education, Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

The ways in which Big Data may be turned to advantage are still emerging. One stake in the ground is happening in the advertising industry, where AdmantX is considering it in the context of environmental targeting. The service is extending its semantic contextual targeting that considers emotions, behavior and motivation when matching ads to page […]

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Smart Ad Sophistication Lacking in News Industry, To Its Peril

By   /  March 22, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

The Pew Research Center’s Project for Excellence in Journalism State of the News Media 2012 report was just published, and among the findings is that efforts by most top news sites to monetize the web in their own right are still limited. Few news companies, it reports, “have made much progress in some key new […]

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ADmantX Launches IAB-Compliant Taxonomy & New Interface

By   /  January 17, 2012  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Semantic advertising firm ADmantX has released “its new, IAB-compliant taxonomy and an enhanced interface to plan, test and execute more effective online advertising.”

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ADmantX Partners with adBrite

By   /  December 22, 2011  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Semantic advertising web service ADmantX has announced a partnership with adBrite, “the largest independent ad exchange, to offer brand safety, greater ad engagement and page-level, cookie-less targeting to advertisers and publishers.”

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