Click here to learn more about author Jim Sawyer. Sometimes, we just need to start. We need to ignore our internal excuses and just do something. But it can be tough to do that when the business issues we are trying to inform are nebulous and ill-defined. Regardless of our personalities, inertia often confronts us […]
Adding the Customer Voice into Product Development with Usage Analytics Data
Click to learn more about author Victor DeMarines. Product managers, on average, spend just seven hours a month talking to customers in non-sales situations, according to data from the recently released Pragmatic Marketing 2018 Product Management and Marketing survey. That means, taking the average 46-hour work week reported by respondents, product managers are spending roughly 4 […]
Articulating Agile Data Management: Benefits, Pitfalls, and Best Practices
Agile Data Management has become central to the art of software development and Data Governance. Technology needs to change quickly, adapting to customer and business people’s interactions in a fast-paced corporate world. Consider a freight forwarding company in the Northwest, selling seeds to countries in Europe and Asia. The seed quantity and quality, supplied and […]