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Why Marketers Should Understand AI

Click to learn more about author Ingrid Burton. Marketers today have more data available to them than ever before. Applying artificial intelligence (AI) to that data is necessary to driving marketing effectiveness in today’s competitive digital world. When properly harnessed, AI provides insights that help achieve lower customer acquisition costs, greater lifetime spending per customer […]

Driving an Organizational Culture Shift to Realize the Potential of AI in Life Sciences

Click to learn more about author Updesh Dosanjh. Artificial intelligence (AI) and machine learning (ML) are present in nearly every industry today. However, not all industries have readily embraced these technologies with open arms. Due to the nature of the business, the life sciences industry has historically been careful about its adoption of new technologies. […]

Re-imagining the Business with Artificial Intelligence

Artificial Intelligence (AI) will be a strategic capability and competitive advantage, no doubt. Statistics speak to that point. According to AI startup advisor Steve Ardire during his presentation (co-presented with Mico Yuk) at the DATAVERSITY® Enterprise Data World Conference titled “Why Enterprise Organizations Use AI as a Strategic Capability and Competitive Advantage,”AI is expected to […]