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Take Sentiment Analytics And Make It Better, Better, Better, Better, Better, Oh

By   /  March 13, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

by Jennifer Zaino There’s room for improvement in sentiment and text analytics technology: Greater reliability, more accessibility, and increased businesss actionability should be on the agenda. “There are still tools that are crashing in the middle of a brand crisis or there’s not adequate support or there’s no integration with other tools that need the […]

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When Does Customer Sentiment Matter?

By   /  May 10, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Among the topics covered at this week’s Sentiment Analysis’ Symposium was an exploration of just how much the negative or positive expression of sentiment about a company or a product really matters – and in what context it does. (Another one, which The Semantic Web Blog covered yesterday here, looked at the expected transition from […]

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