Tag Archive for Augie Ray

Take Sentiment Analytics And Make It Better, Better, Better, Better, Better, Oh

There’s room for improvement in sentiment and text analytics technology: Greater reliability, more accessibility, and increased businesss actionability should be on the agenda. “There are still tools that are crashing in the middle of a brand crisis or there’s not adequate support or there’s no integration with other tools that need the data,” Chris Boudreaux,…

When Does Customer Sentiment Matter?

Among the topics covered at this week’s Sentiment Analysis’ Symposium was an exploration of just how much the negative or positive expression of sentiment about a company or a product really matters – and in what context it does. (Another one, which The Semantic Web Blog covered yesterday here, looked at the expected transition from…