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Twitter Expands Its Ad Tool for TV Marketers

By   /  July 26, 2013  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Douglas MacMillan of Bloomberg recently wrote, “Twitter Inc., the microblogging site, expanded a service that lets advertisers direct promotions to viewers who tweet about shows they’re watching on television.”

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Twitter Acquires Bluefin Labs

By   /  February 6, 2013  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

Rebecca Burn-Callander of Management Today reports that Twitter has acquired Bluefin Labs for $70 million.

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TV Shows’ Traction in Social Space: Bluefin Launches Tech to Assess Idol Trials, Sports Scenes, and More

By   /  July 15, 2011  /  Data Education, Smart Data News, Articles, & Education  /  3 Comments

Bluefin Labs last week debuted its product for marketers, ad agencies and media operators that’s based on the technology platform the Semantic Web Blog discussed here. A web-based analytics app, Bluefin Signals accesses, interprets and analyzes social media data based on a system of metrics the company developed called Response Level and Response Share, which […]

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Bluefin Labs Hopes To Breach the Semantic Barrier Between Social Media Comments and TV Content

By   /  June 30, 2011  /  Business Intelligence News, Articles, & Education, Data Articles | Data Science, Business Intelligence, & More, Data Education, Smart Data News, Articles, & Education  /  No Comments

Here’s what Bluefin Labs is trying to capture for mass media content providers, be they media companies or brands: The word-of-mouth about TV shows and commercials that has migrated to the social media space. It wants to make visible the feedback loop that is very evident in live human communications – be they one-on-one at […]

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Bluefin Labs is Making Serious Headway on TV and Social Media

By   /  May 24, 2011  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

According to a recent article, “Bluefin Labs, a technology company grounded in cognitive science research, announced today that it has begun pilot testing initiatives that for the first time provide an actionable, key link between TV and social media.”

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