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The Value of Brand Myth and Data

Click here to learn more about Jeff Hirsch. The enclosed numbers, courtesy of Forbes, reveal the magazine’s 2017 ranking of “The World’s Most Valuable Brands”: Brand Brand Value (Billions) Apple $170.0 Coca-Cola $ 56.4 Disney $ 43.9 Nike $ 29.6 Starbucks $14.9   What do these brands all have in common? Great products, brilliant management […]