Tag Archive for challenge

Big Data’s Main Challenge: Easier, Simpler Tools

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by Angela Guess Christina Farr of Venture Beat reports, “In recent months, we’ve seen a rising backlash against the term ‘big data,’ with analysts complaining that the term is overused to the point of seeming meaningless. But Silicon Valley’s self-proclaimed big data investors don’t particularly care what you call it. To them, what matters most is…

The Big Data Conundrum

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by Angela Guess The MIT Technology Review reports, “One of the biggest new ideas in computing is ‘big data.’ There is unanimous agreement that big data is revolutionizing commerce in the 21st century. When it comes to business, big data offers unprecedented insight, improved decision-making, and untapped sources of profit. And yet ask a chief…

The Big Data Hairball

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by Angela Guess Lisa Arthur of Forbes reports, “I know, I know . . . Hairballs are disgusting, and years ago, I never would have dreamed of associating something so repulsive with my chosen profession, marketing. But that was before – before marketers had to manage an ever-expanding array of channels and processes, before we had all…

MetLife Turns to NoSQL for Better Customer Service

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by Angela Guess Doug Henschen of Information Week reports, “Developing an integrated customer view has been on the wish list at insurance giant MetLife for at least 10 years, but it recently took a fresh approach to the challenge by choosing a NoSQL database as the platform for bringing together data from more than 70…

Fighting Diabetes with Big Data

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by Angela Guess Fred Pennic of HIT Consultant reports, “25.8 million Americans have diabetes with 79 million diagnosed as pre-diabetic according to the CDC. That’s 1 in every 4 Americans. To solve a problem this huge, a new level of disruptive innovation driven is needed using big data and design to change the lives of millions…

Making Smart Grids as Smart as Possible with Big Data Solutions

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by Angela Guess Benjamin Lack of The Energy Collective recently wrote, “From smart phones, to web servers to the broadband links in between, utilities crank out all the electricity that keeps our digital economy humming. Go behind the scenes and you’ll see that utilities have still more in common with typical high tech companies than…

Big Data Isn’t Just a Big Company Concern

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by Angela Guess Ron Miller of O’Reilly Strata writes, “When you bandy about a term like ‘big data’ often enough, it tends to lose its meaning. But big data is much more than a marketing term, although it is that, too — it’s a means of trying to understand and control the sheer volume of…