Tag Archive for Chief Marketing Officer

CMOs, Big Data, And Practical Applications

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by Angela Guess Forbes contributor John Rampton recently wrote, “While the vast majority of marketers understand the need for gathering and analyzing data, many still struggle with determining the best way to use that data. A recent survey showed that 45 percent of marketing executives rated their team’s use of data and analytics tools below…

Big Data as a Service v. Hadoop

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by Angela Guess Tim Waltermire of Forbes recently wrote, “If you’re a CMO today, I expect you are chomping at the bit to get into this whole ‘big data’ craze: taking the data sets you have already collected and mining them for insights and trends you can then leverage to market your products, connect with…

Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

by Eric Franzon Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the…