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Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

By   /  March 6, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

by Eric Franzon Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the […]

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Free Book from Scott Brinker: A New Brand of Marketing

By   /  March 5, 2014  /  Data Daily | Data News, Data Education, Enterprise Information Management, Information Management News  /  No Comments

new_brand_marketing_download

by Angela Guess Scott Brinker of the Chief Marketing Technologist Blog has released a new book entitled A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline. On his website, Brinker writes, “I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download and share. It frames the epic […]

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