Tag Archive for Chief Marketing Technologist

Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

by Eric Franzon Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the…

Free Book from Scott Brinker: A New Brand of Marketing

new_brand_marketing_download

by Angela Guess Scott Brinker of the Chief Marketing Technologist Blog has released a new book entitled A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline. On his website, Brinker writes, “I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download and share. It frames the epic…