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Combining Big Data and Thick Data for Better Marketing

By   /  November 19, 2015  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Data Strategy News, Data Strategy News, Articles, & Education, Education Resources For Use & Management of Data  /  No Comments

by Angela Guess Mikkel B. Rasmussen and Andreas W. Hansen recently wrote in the Harvard Business Review, “For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is generated by ethnographers, anthropologists, and others adept at observing human behavior and its underlying motivations. Big data is generated by […]

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Wharton and IBM Partner on Big Data Education Program for Marketing Execs

By   /  October 8, 2014  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

by Angela Guess Nathalie Tadena of The Wall Street Journal reports, “To help chief marketing officers navigate the explosion of data available, International Business Machine Corp. and the University of Pennsylvania’s Wharton School are launching a new executive education program focused on big data and analytics for marketing executives. Forty-eight CMOs, chief customer officers and others […]

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Alex Dayon of Salesforce.com on the Internet of Things

By   /  July 21, 2014  /  Data Education, Smart Data News, Articles, & Education  /  No Comments

Bruce Rogers of Forbes recently wrote, “There is a wave of digital disruption coming at CMOs from all fronts.”

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CIOs and CMOs Must Join Forces for Big Data Profits

By   /  February 5, 2014  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education  /  No Comments

by Angela Guess Jesko Perrey and Matt Ariker of the Harvard Business Review recently wrote, “CMOs, tasked with driving growth, are pounding the table demanding that the surfeit of customer data their companies are accumulating be turned into increased revenue. CIOs, tasked with turning technology into revenue, are themselves pounding the table demanding better requirements for […]

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IBM Survey: CMO’s Crunching Big Data

By   /  May 31, 2013  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Data Modeling News, Data Modeling News, Articles, & Education, Enterprise Information Management, Information Management News  /  No Comments

by Angela Guess An article out of the company reports, “IBM’s new survey of marketing professionals finds that chief marketing officers (CMOs) are differentiating their brands by crunching big data in real-time and automating personalized marketing campaigns. The price tag for failing to meet the needs of today’s so-called ‘omni-channel shoppers’ — who frequent both online […]

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