Tag Archive for content marketing

The NBA Brings Big Data to Its Content Marketing

Atlanta Hawks vs. Phoenix Suns (1969)

by Angela Guess Christopher Heine of AdWeek recently wrote, “Who knew that when Los Angeles Clippers point guard Chris Paul passes the ball to a teammate within five feet of the basket, there’s an 89 percent chance it will result in a score? And while fans know that San Antonio’s Tony Parker is a great…