Loading...
You are here:  Home  >  'CPM'
Latest

Publishers Pick Personalization That Ties Concepts To Interests

By   /  April 2, 2012  /  Data Blogs | Information From Enterprise Leaders, Data Education, Smart Data News, Articles, & Education  /  No Comments

Once upon a time there was a semantic web startup dubbed Knewco, touting a knowledge discovery/ contextual advertising system for health care and life sciences content providers and advertisers (see this story). After a long journey toiling in the land of targeted health sites, it realized these prospects didn’t provide the best opportunity for its […]

Read More →
Latest

Semantic Intelligence Hits Video Advertising

By   /  March 29, 2012  /  Data Blogs | Information From Enterprise Leaders  /  No Comments

Semantic ad targeting and brand protection is diving deeper into the online video category. That’s one result of a new deal for React2Media to represent ad pepper media’s display products and services, iSense, SiteScreen and the real-time bidding platform adEXplorer, in the U.S. iSense is based on Crystal’s Sense Engine semantic analysis technology for supporting […]

Read More →
Latest

The Growing Link Between MDM & BPM

By   /  July 14, 2011  /  Data Daily | Data News, Data Education  /  No Comments

by Angela Guess A new article reports, “Organizations are citing improved business processes and better performance management as two of the top reasons to invest in master data management (MDM), according to new research from Stamford, Conn.-based IT analyst firm Gartner Inc. Gartner surveyed 300 end user organizations ahead of its recent Master Data Management […]

Read More →