Tag Archive for crm

Improving CRM With the Internet of Things

crm

by Angela Guess Ric Merrifield recently wrote for the Harvard Business Review, “Just as it’s hard to remember what life was like before the iPhone, it can be hard to remember business before there was CRM software — back when you still had to explain that it stood for ‘customer relationship management.’ …But now that…

Taming Big Data with Better Customer Relationship Management

A lion tamer at Bertram Mills Touring Circus, Ascot

by Angela Guess Henning Ogberg of Tech Radar recently wrote, “Businesses need to find a way to analyse data to gain useful information that can help them realise their commercial goals. In order to do this, businesses need to break down their big data into bite-sized chunks. This will make data easier to analyse and…

Spiderbook’s SpiderGraph: Linking Datasets To Help You Sell Better

by Jennifer Zaino Startup Spiderbook, which is building a linked dataset of companies and their partners, customers, suppliers, and people involved in those deals, has recently closed its seed round for $1 million. The next-generation sales intelligence company was co-founded by CEO Alan Fletcher, who was a vp of product engineering, IT and operations at…

What MDM Can Do for Your Customer Relationship Management

Customers

by Angela Guess Kroll Ontrack recently wrote, “Businesses must pay closer attention to master data management, as this practice will play an increasingly crucial role in effective customer relationship management (CRM) in the years ahead. This is the view of Bill O’Kane, research director at Gartner, who argued with the increasing amount of information businesses are able…

PolyVista Technology Digs Deep Into Sentiment

Samsung Galaxy S4 or Apple iPhone 5? Many users are contemplating which smartphone upgrade is the right one for them. PolyVista, a BI text analytics tool that specializes in finding insights and sentiment in text-based data like online reviews, social media, blogs and surveys, wants to help out. It just published the results it gleaned…

Take Your Place At The Table For Building Intelligent Virtual Assistants

Want to participate in building a world of intelligent personal assistants? The opportunity awaits at SparkingTogether, where researchers, programmers, and companies can contribute features, behavior and knowledge to an online platform, dubbed FIONA, for creating next-gen virtual avatars. FIONA stands for Framework for Interactive Services Over Natural-conversational Agents.    “People sparking together” is how Patricia…

A Fertile Field For Semantic Tech: Social CRM

  When it comes to social CRM, it’s a world of semantics, and text and sentiment analytics. Recently Gartner released its Magic Quadrant report on the space, and a reading of it makes it pretty clear that the category, which the research group defines as “a business strategy that generates opportunities for sales, marketing and…