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Salesforce Launches Manufacturing Cloud

A new press release reports, “Salesforce, the global leader in CRM, today announced Manufacturing Cloud, ​a new industry-specific product ​for manufacturers. Manufacturing Cloud brings sales and operations teams together around a unified view of market and customer demands to more accurately forecast, plan and drive predictable business performance​.​ With Manufacturing Cloud, companies can now better […]

Data Quality, Data Stewardship, and the Omnichannel Customer Experience

What organization—from financial services firms to retailers to healthcare providers—survives without customers? Whether they’re called consumers or patients, retaining existing or acquiring new clients is critical. That means not taking customers for granted, but rather treating them as individuals who can enjoy personalized experiences during interaction. An estimated $62 billion is lost by U.S. businesses each […]

Silwood Delivers ERP and CRM Metadata Into Informatica’s Enterprise Data Catalog

A recent press release reports, “Silwood Technology Ltd today announced that Informatica Enterprise Data Catalog (EDC) customers can now use Silwood’s Safyr® metadata discovery software to provision SAP, Oracle, Salesforce and Microsoft ERP and CRM metadata directly into EDC. Useful metadata from ERP and CRM packages is notoriously difficult to access and utilise for data […]

NPI Plus MDM Yields Omnichannel Success

Click to learn more about author Bruck Assefa. New product development and introduction requires the collaborative participation of different departments, often working in parallel. New product introductions (NPI) often represent a make-or-break opportunity for manufacturers and brands, especially in younger companies. Yet the statistics on NPI success are daunting — recent studies from LNS Research highlight […]

What is a Customer Data Platform?

Click to learn more about author Jonathan Lee. In the past year and a half DATAVERSITY readers have been exposed to new Customer Data Platform (CDP) offerings from vendors like BlueConic, RedPoint Global, and others. But what is a CDP? First introduced around 2013, CDP is a concept defined by the Customer Data Platform Institute […]

Big Data for Big Pharma: The Power of Predictive Analytics

Click to learn more about author Jasmine Morgan. The pharmaceutical industry is a billion-dollar enterprise which sits on mountains of data. It could use a tool which takes these heaps of information and neatly classifies them, highlighting the relationship between different entities like doctors, patients, prescribed drugs, and diagnoses. This industry faces countless problems related to […]