Tag Archive for customer data

Using Big Data to Empower the Customer

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by Angela Guess TechCrunch contributor Kevin Petrie recently wrote, “Digital privacy is on the ropes, and public cynicism is running high. But there are glimmers of innovation in what could be a new phase for Big Data: empowering the customer. Fitbit and usage-based insurance (UBI) programs are prime examples of ways in which individuals can…

Do You Have Big Data or Crappy Data?

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by Angela Guess TechCrunch contributor Jeremy Levy recently wrote, “Companies often tout all their terabytes and petabytes of data, and their massive teams of data scientists running huge Hadoop clusters with Apache Kafka streams that are such a competitive advantage. The truth is, most of them suffer from one of the old adages in computing:…

CMOs, Big Data, And Practical Applications

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by Angela Guess Forbes contributor John Rampton recently wrote, “While the vast majority of marketers understand the need for gathering and analyzing data, many still struggle with determining the best way to use that data. A recent survey showed that 45 percent of marketing executives rated their team’s use of data and analytics tools below…

How to Improve Customer Service With Big Data

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by Angela Guess Forbes contributor Daniel Newman recently wrote, “Getting a handle on customer service is a challenge for most businesses. To make matters worse, rapidly changing technology makes customer satisfaction a moving target. Just for the record, the buyer’s journey has changed. The same things that used to motivate buyers previously have no impact…

Data Governance for Better Customer Interactions

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by Angela Guess Sid Banerjee recently wrote in Computer Weekly, “We are living in the ‘age of the customer,’ as Forrester Research recently dubbed it. There are more and more communications channels — from company websites to call centres to social media — for customers to interact with the companies they do business with… Companies…

CEM Provider Clarabridge Acquires Engagor

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by Angela Guess A recent article out of the company reports, “Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, today announced the acquisition of Engagor, the most comprehensive platform for real-time social customer service and engagement. The combined offering provides a complete, end-to-end technology solution for marketers, customer…

Inside Snapchat’s Deep Learning Project

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by Angela Guess John Montesi recently wrote for Skyword, “A huge part of Snapchat’s popularity among the younger audience is its seemingly private, ad-free user experience. More and more social media users are getting advertising and data collection fatigue. The news about Snapchat’s new data collection and research division is a mixed bag for users…

IBM Helps Brands Address the Rising Complexity of Marketing

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by Angela Guess A recent article out of the company reports, “IBM today announced new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver personalized…

10 Ways Businesses Can Use Machine Learning & NLP Better

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by Angela Guess Andrew C. Oliver recently wrote for InfoWorld, “I honestly believe data can save the world if we get out of its way. This getting out of the way of data goes by another name: transparency… Like anyone, I’m often creeped out by items the companies send me that indicate they know a…

A Look Inside Humanizing Big Data

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by Angela Guess Charles Franklin recently wrote for Small Business Trends, “There has never been any point in history where owners had access to so much information about the consumer. Business owners can tell within days, weeks, or even minutes (in some cases seconds) whether their messages are making an impression or not. They can…