Tag Archive for customer data

A Look Inside Humanizing Big Data

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by Angela Guess Charles Franklin recently wrote for Small Business Trends, “There has never been any point in history where owners had access to so much information about the consumer. Business owners can tell within days, weeks, or even minutes (in some cases seconds) whether their messages are making an impression or not. They can…

Perfect Data Science: The Push and Pull of Customer Data

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by Angela Guess Writing for ComputerWorld, Eric Berridge recently opined, “Perfect data science takes every customer interaction and identifies patterns that can be repeated and proactively acted upon. In this ideal scenario, humans and artificial intelligence systems collaborate in an amalgamation of contextual, timely insight to better understand their customers and, ultimately, to predict their…

How Greyhound is Utilizing the Internet of Things

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by Angela Guess Datafloq founder Mark van Rijmenam recently wrote, “Greyhound Lines, Inc, is a large inter city bus common carrier that serves over 3.800 destinations across the United States, Canada and Mexico. It is the largest intercity bus transportation company in the United States and it is rapidly driving towards the Internet of Things.…

Artificial Intelligence Could Create a Tsunami in the Retail World

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by Angela Guess Matthew Chapman, writing for Retail Week, recently commented, “Speaking at a panel session at Retail Week Live 2015, Straw, Thomas Cook’s digital advisory board chairman, warned that retailers must start planning for the disruption that will caused by artificial intelligence. He said: ‘The next wave, a tsunami, is artificial intelligence and that…

Happy Data Privacy Day!

who will fight for the privacy of visitors?

by Angela Guess Mauricio Prinzlau of Cloudwards.net reports, “According to a report by Privacy Rights Clearing House, in the United States alone, more than 600 million records containing sensitive information have been stolen since January 2005. This shows how pervasive the effect of data theft is and why data protection is crucial.To address this issue,…

WibiData Develops First Commercial Experiment Framework for Rapid Optimization of Machine Learning in Hadoop

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by Angela Guess A new article out of the company reports, “WibiData, a leader in personalization software, today announced Experiments by Wibi, the first commercial experiment framework to capitalize on the processing power enabled by machine learning in Hadoop. Experiments by Wibi reduces the time to modify and implement personalization models from months to minutes,…

Big Data v. Thick Data

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by Angela Guess Mary Shacklett of Tech Republic recently wrote, “Christian Madsbjerg and Mikkel Rasmussen of ReD Associates, a consultancy that assists companies in understanding human behavior, recently discussed how big data is not enough to reach big goals. They wrote in The Wall Street Journal that ‘In fact, companies rely too much on the…

Overcoming Big Data’s Creepy Factor

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by Angela Guess Howard Baldwin of Forbes recently wrote, “One of the great things about following big data is that every so often, when you want to touch on its ‘creepy factor,’ you get to link to the New York Times story of how Target figured out a teen-age girl was pregnant before her father…

Who Has Ownership of Your Data?

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by Angela Guess Michael Kassner of Tech Republic recently wrote, “In the beginning, personal data was exchanged for a desired free digital service. Then mission creep led to organizations using their clients’ and or customers’ information even if the service wasn’t free. A recent example would be Verizon’s PrecisionID. Verizon’s cellular service is not free,…