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Improving Customer Experience with Machine Learning

By   /  May 19, 2016  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

Amazon

by Angela Guess Grace Peters recently wrote in HPCwire, “Thanks to machine learning, the page you see when you log-on to Amazon.com is likely very different from the one I see. Advertising, product recommendations, and special deals are all tailored to our unique customer profiles based on historical browsing trends and buying behavior. Online retailers […]

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Can Big Data and Privacy Coexist?

By   /  April 21, 2016  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

co

by Angela Guess Michael Kassner recently wrote in TechRepublic, “User privacy concerns date back at least 200 years. In the 1800s, newspapers were more than a little invasive in their quest for news. In the early 1900s, wiretapping came into play with the invention of the telephone recorder. Both examples pale in comparison to what […]

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5 Challenges of Good Customer Data Management

By   /  April 19, 2016  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

customer

by Angela Guess Arvind Rongala writes in Customer Think, “For business enterprises to take advantage of the increasingly mobile and digitally perceptive customer base that anticipates personalized and dynamic customer experience, digital innovation is extremely necessary. One of the obvious requirements of business enterprises to support all the processes is ensuring that a good customer […]

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Case Study: RBS’s Use of Big Data for Customer Service

By   /  April 18, 2016  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

rb

by Angela Guess Bernard Marr recently wrote in Forbes, “RBS has developed a Big Data strategy which it calls ‘personology’ in an attempt to reconnect with customers. The bank, which is currently undergoing re-privatization seven years after it was bailed out to the tune of £45 billion by UK taxpayers during the financial crisis, is […]

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Improving Customer Experience with Artificial Intelligence

By   /  April 12, 2016  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

luxury

by Angela Guess Dave O’Flanagan, CEO of Boxever, recently wrote in InsideBigData, “Artificial intelligence has seeped into the lives of everyone with an internet connection. Binge-watching television shows and online shopping carts full of suggested add-ons are commonplace, even though most consumers aren’t aware of what’s powering the recommendations. Algorithms are constantly hard at work, […]

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Manthan Unveils the Next Version of its Customer Analytics Platform

By   /  February 25, 2016  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Enterprise Information Management, Information Management News  /  No Comments

man

by Angela Guess According to a new article out of the company, “Manthan, the leader in Big Data Analytics solutions for consumer connect industries, unveiled the latest release of its customer analytics solution, Customer360. Customer360 is the only solution in the market today that packages advanced analytics, rich analytical views, data management, model export and […]

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Big Data is Changing the Game in Retail

By   /  November 12, 2015  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

ret

by Angela Guess Bernard Marr recently wrote in Forbes, “Drones zooming through the skies to deliver us packages that we haven’t even ordered yet – a (somewhat clichéd, already) vision of how technology, Big Data and analytics will impact the retail landscape in the near future. But flights of fantasy aside, the way we buy […]

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Making Data More Accessible to Marketers Through Master Data Management

By   /  November 9, 2015  /  Data Daily | Data News, Data Education, Data Governance & Data Quality | News & Articles, Data Governance News, Education Resources For Use & Management of Data  /  No Comments

data

by Angela Guess Laura Beaudin and Mark Brinda recently wrote in the Harvard Business Review, “Marketers these days can capture and analyze sales patterns in minute detail. They can geolocate customers and mine transaction histories. They can see patterns emerge from wholly new information streams, such as what people are saying about the company on […]

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Your Marketing Department Needs a Data Scientist

By   /  October 23, 2015  /  Data Daily | Data News, Data Education, Data Science News, Data Science News, Articles, & Education, Education Resources For Use & Management of Data  /  No Comments

Portrait of a female executive

by Angela Guess Writing for MarketingLand, Benjamin Spiegel recently opined, “In today’s marketing world, the power and knowledge often lie with the person with the best data access and deepest understanding of that information. For many ‘old timers’ who grew up in traditional advertising — even those who were around at the dawn of digital […]

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5 Ways @WalmartLabs is Taking Retail to the Next Level

By   /  October 20, 2015  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

wal

by Angela Guess Rob Marvin recently wrote for PC Magazine, “Here are five ways @WalmartLabs is not only approaching commerce and customer experience from a forward-thinking mobile perspective but acting on it… Smart A&I: Conducting smart acquisitions and integrations (A&I). In the three years since @WalmartLabs launched, it has made 15 acquisitions and gradually rolled […]

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