Tag Archive for customer data

Mastering Your Customer Data

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by Angela Guess Writing for OnWindows, Tyler Graham recently opined, “Customer relationship management (CRM) has become an essential element in business management. Customers are more knowledgeable and informed, and demand higher service levels and more consistent interactions with the companies they buy from. At the same time, with the growing sophistication of available channels and…

Why Big Data is Worth the Struggle

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by Angela Guess Marius Moscovici recently wrote for Entrepreneur.com, “With billions of data points being generated every day, some companies don’t know what to do with big data — and that’s understandable. It’s difficult to manage all of it, but it’s impossible to ignore. This obvious opportunity leaves a large percentage of executives concerned that…

Using Big Data to Deliver on Customer Expectations

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by Angela Guess Writing for Forbes, Daniel Newman recently opined, “Big data and analytics have become the Holy Grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones.…

Using Big Data to Empower the Customer

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by Angela Guess TechCrunch contributor Kevin Petrie recently wrote, “Digital privacy is on the ropes, and public cynicism is running high. But there are glimmers of innovation in what could be a new phase for Big Data: empowering the customer. Fitbit and usage-based insurance (UBI) programs are prime examples of ways in which individuals can…

Do You Have Big Data or Crappy Data?

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by Angela Guess TechCrunch contributor Jeremy Levy recently wrote, “Companies often tout all their terabytes and petabytes of data, and their massive teams of data scientists running huge Hadoop clusters with Apache Kafka streams that are such a competitive advantage. The truth is, most of them suffer from one of the old adages in computing:…

CMOs, Big Data, And Practical Applications

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by Angela Guess Forbes contributor John Rampton recently wrote, “While the vast majority of marketers understand the need for gathering and analyzing data, many still struggle with determining the best way to use that data. A recent survey showed that 45 percent of marketing executives rated their team’s use of data and analytics tools below…

How to Improve Customer Service With Big Data

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by Angela Guess Forbes contributor Daniel Newman recently wrote, “Getting a handle on customer service is a challenge for most businesses. To make matters worse, rapidly changing technology makes customer satisfaction a moving target. Just for the record, the buyer’s journey has changed. The same things that used to motivate buyers previously have no impact…

Data Governance for Better Customer Interactions

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by Angela Guess Sid Banerjee recently wrote in Computer Weekly, “We are living in the ‘age of the customer,’ as Forrester Research recently dubbed it. There are more and more communications channels — from company websites to call centres to social media — for customers to interact with the companies they do business with… Companies…

CEM Provider Clarabridge Acquires Engagor

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by Angela Guess A recent article out of the company reports, “Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, today announced the acquisition of Engagor, the most comprehensive platform for real-time social customer service and engagement. The combined offering provides a complete, end-to-end technology solution for marketers, customer…

Inside Snapchat’s Deep Learning Project

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by Angela Guess John Montesi recently wrote for Skyword, “A huge part of Snapchat’s popularity among the younger audience is its seemingly private, ad-free user experience. More and more social media users are getting advertising and data collection fatigue. The news about Snapchat’s new data collection and research division is a mixed bag for users…