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Big Data is Changing the Game in Retail

By   /  November 12, 2015  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

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by Angela Guess Bernard Marr recently wrote in Forbes, “Drones zooming through the skies to deliver us packages that we haven’t even ordered yet – a (somewhat clichéd, already) vision of how technology, Big Data and analytics will impact the retail landscape in the near future. But flights of fantasy aside, the way we buy […]

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Making Data More Accessible to Marketers Through Master Data Management

By   /  November 9, 2015  /  Data Daily | Data News, Data Education, Data Governance & Data Quality | News & Articles, Data Governance News, Education Resources For Use & Management of Data  /  No Comments

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by Angela Guess Laura Beaudin and Mark Brinda recently wrote in the Harvard Business Review, “Marketers these days can capture and analyze sales patterns in minute detail. They can geolocate customers and mine transaction histories. They can see patterns emerge from wholly new information streams, such as what people are saying about the company on […]

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Your Marketing Department Needs a Data Scientist

By   /  October 23, 2015  /  Data Daily | Data News, Data Education, Data Science News, Data Science News, Articles, & Education, Education Resources For Use & Management of Data  /  No Comments

Portrait of a female executive

by Angela Guess Writing for MarketingLand, Benjamin Spiegel recently opined, “In today’s marketing world, the power and knowledge often lie with the person with the best data access and deepest understanding of that information. For many ‘old timers’ who grew up in traditional advertising — even those who were around at the dawn of digital […]

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5 Ways @WalmartLabs is Taking Retail to the Next Level

By   /  October 20, 2015  /  Data Daily | Data News, Data Education, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

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by Angela Guess Rob Marvin recently wrote for PC Magazine, “Here are five ways @WalmartLabs is not only approaching commerce and customer experience from a forward-thinking mobile perspective but acting on it… Smart A&I: Conducting smart acquisitions and integrations (A&I). In the three years since @WalmartLabs launched, it has made 15 acquisitions and gradually rolled […]

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Moving Beyond Big Data to Better Understand Your Customers

By   /  October 19, 2015  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education  /  No Comments

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by Angela Guess Tyler Douglas recently wrote for Business2Community, “Businesses heap high-praise on data-driven leaders. The logic is simple—if you have the numbers, you have the answers. However, this is a dangerous axiom when dealing with the fickleness of human nature. Big data makes big promises but for the most part it has been a […]

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Case Studies: Big Data and the Retail Industry

By   /  October 2, 2015  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education  /  No Comments

DELL

by Angela Guess Writing for Inside Big Data, Daniel Gutierrez recently noted, “The future of big data and the retail industry is very promising with technology taking a strategic lead for maximizing competitive advantage. Let’s consider a couple of chief inflection points that the future might hold. First, the Internet of Things (IoT) will play […]

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Mastering Your Customer Data

By   /  August 19, 2015  /  Data Daily | Data News, Data Education, Data Governance & Data Quality | News & Articles, Data Governance News  /  No Comments

data strategy x300

by Angela Guess Writing for OnWindows, Tyler Graham recently opined, “Customer relationship management (CRM) has become an essential element in business management. Customers are more knowledgeable and informed, and demand higher service levels and more consistent interactions with the companies they buy from. At the same time, with the growing sophistication of available channels and […]

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Why Big Data is Worth the Struggle

By   /  August 18, 2015  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education  /  No Comments

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by Angela Guess Marius Moscovici recently wrote for Entrepreneur.com, “With billions of data points being generated every day, some companies don’t know what to do with big data — and that’s understandable. It’s difficult to manage all of it, but it’s impossible to ignore. This obvious opportunity leaves a large percentage of executives concerned that […]

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Using Big Data to Deliver on Customer Expectations

By   /  August 13, 2015  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education  /  1 Comment

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by Angela Guess Writing for Forbes, Daniel Newman recently opined, “Big data and analytics have become the Holy Grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones. […]

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Using Big Data to Empower the Customer

By   /  July 7, 2015  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education  /  No Comments

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by Angela Guess TechCrunch contributor Kevin Petrie recently wrote, “Digital privacy is on the ropes, and public cynicism is running high. But there are glimmers of innovation in what could be a new phase for Big Data: empowering the customer. Fitbit and usage-based insurance (UBI) programs are prime examples of ways in which individuals can […]

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