by Angela Guess A recent press release reports, “SAP SE today introduced new technologies, such as facial recognition, machine learning and Internet of Things (IoT), to enable targeted marketing campaigns and help consumers optimize their shopping experience. With its SAP® Hybris® solutions, SAP continues to innovate and invest to drive the future of customer engagement […]
Equifax Announces Cybersecurity Incident Involving Consumer Information
by Angela Guess A recent press release states, “Equifax Inc. today announced a cybersecurity incident potentially impacting approximately 143 million U.S. consumers. Criminals exploited a U.S. website application vulnerability to gain access to certain files. Based on the company’s investigation, the unauthorized access occurred from mid-May through July 2017. The company has found no evidence […]
Oracle Expands Cloud at Customer with PaaS and SaaS Services
by Angela Guess According to a recent press release, “Empowering organizations to move workloads to the cloud while keeping their data on their own premises, Oracle today announced significant expansion of the breadth of services available through Oracle Cloud at Customer. The portfolio now spans all of the major Oracle PaaS categories and for the […]
Syncsort Delivers Solutions Supporting Data Governance and Customer 360 Initiatives
by Angela Guess According to a recent press release, “Syncsort, a global leader in data liberation, integrity and integration solutions for next-generation analytics, today announced new solutions that bring together its industry-leading Big Data Integration and Trillium data quality software to address enterprise requirements to support data governance and Customer 360 initiatives in the data […]
One Network Enterprises Unveils Latest Version of Real Time Value Network
by Angela Guess According to a new press release, “One Network Enterprises today announced the immediate availability of the latest version of its Real Time Value Network™ (RTVN). RTVN version 18.0 delivers on the Company’s vision to provide intelligent consumer-driven business networks to organizations across a wide range of vertical markets, including Retail, CPG, Electronics, […]
Monetate Launches Next-Generation Personalization Engine
by Angela Guess A new press release out of the company reports, “Monetate, the worldwide leader in personalization, today announced the Monetate Intelligent Personalization Engine™, a groundbreaking new platform that helps consumer-facing brands celebrate each individual customer by providing individualized experiences. The Engine is powered by machine learning capabilities that make real-time decisions on an […]
BlueConic Adds Recommendations Engine Powered by its Customer Data Platform
by Angela Guess According to a new press release, “BlueConic, the world’s simplest and most accessible customer data platform (CDP), announces the BlueConic Recommendations Engine, a new feature enabling marketers to automatically deliver truly one-to-one content and product recommendations in real time to visitors. Companies of all sizes can benefit from this capability — increasing […]
Euclid Analytics Launches Application to Illuminate In-store Shopping Behavior
by Angela Guess According to a new press release, “Euclid Analytics, a leader in retail analytics and omni-channel engagement and Silver level member of Oracle PartnerNetwork (OPN), today announced it has launched Euclid Connect, an in-store identity and behavioral targeting Wi-Fi application, now available on the Oracle Cloud Marketplace. This new targeting application helps retail […]
Oracle Marketing Cloud Helps B2B Marketers Accelerate Lead Generation
by Angela Guess According to a recent press release, “Oracle today announced enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud that simplify digital marketing and empower marketers to deliver a truly personalized cross-channel customer experience. The latest additions to Oracle Eloqua and Oracle Content Marketing enable marketers to create […]
Nokia Announces Machine Learning-Powered Customer Experience Solutions
by Angela Guess According to a recent press release, “Nokia today announced major updates to its Motive Customer eXperience Solutions (CXS) software portfolio, providing communications service providers with advanced machine learning capabilities to reduce costs and improve customer experiences. Nokia Motive Service Management Platform (SMP) 7.0 and Motive Care Analytics (CAL) 2.0 use machine-learning algorithms […]