Consumers regularly receive information that is irrelevant to their current interests or situation – and they’re none too pleased. According to a recent survey commissioned by my company, 70% of consumers surveyed said they receive mistargeted information at least once a month, and 24% say they receive mistargeted information, such as inaccurate promotional emails or irrelevant […]
Digital Transformation Best Practices
The term “digital transformation” (DT) encompasses the holistic framework and the associated strategy designed for integrating technology, business processes, and employee effort to get the maximum value for business customers. In a digitized business model, the “customer journey” is the central focus. While creating the DT framework, the business operators develop business models that are […]
How to Use Your Data to Deliver a First-Rate Customer Experience
Click to learn more about author Arun Kumar. Excellent customer experience (CX) is no longer a “nice-to-have” – it’s a must. Fortunately for marketers, brands have access to droves of data to drive their CX. They just need to know how to optimize it. Today’s consumers are seeking a seamless and personalized CX. According to […]
How to Improve Customer Retention with Customer Journey Analytics
Click to learn more about author Gaurav Belani. Customer satisfaction isn’t enough! To stay competitive and relevant, businesses need to create awesome customer experience (CX) that excites and engages their audience. Research shows that customers no longer base their brand loyalty on price or product quality. They value experience. It’s no wonder CX is the […]
Important Cultural Differences Across Organizations
Click to learn more about author Deborah Soule This is the sixth part of a series on digital transformation. Read Part One titled Where is Your Organization on the Digital Transformation Journey? Part Two is titled Stages of Transition in Becoming a Digital Organization. Part Three is titled Learning from the Cultures of High-Performing Digital Organizations. Continue with […]
The Chief Data Officer and the Chief Digital Officer: Work Together, Not Apart
Data vs. digital: That’s a big tension within many organizations. Chief Data Officer s and Chief Digital Officers don’t always agree about some important things, said Joe Caserta, president of consulting firm Caserta, during his DATAVERSITY® Enterprise Data World Conference presentation titled Building a Foundation for Disruption and Advanced Analytics. What’s the disconnect between the […]
Characterizing a Digital Culture
Click to learn more about author Deborah Soule. This is the fifth part in a series of articles on digital transformation. Read Part One titled Where is Your Organization on the Digital Transformation Journey? Part Two is titled Stages of Transition in Becoming a Digital Organization. Part Three is titled Learning from the Cultures of High-Performing Digital Organizations. […]
Insights into the Cultures of High-Performing Digital Organizations
Click to learn more about author Deborah Soule. This is the fourth part in a series of articles on digital transformation. Read Part One titled Where is Your Organization on the Digital Transformation Journey? Part Two is titled Stages of Transition in Becoming a Digital Organization. Part Three is titled Learning from the Cultures of High-Performing Digital Organizations. […]
2020 Predictions: How Data will Change the Game in Communications
Click to learn more about author Rob Chen. The year 2020 promises to see some big shifts in how data will impact communications. Two of these trends are: a resurgence of consumer trust in voice communications as robocalling and spam decline and a change in how people customize communications experiences. Good Data Will Kill Bad […]
Confirmit Announces AI-driven Digital Experience Solutions
According to a recent press release, “Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programs. The latest innovations simplify the challenges of understanding and acting on digital feedback. The major developments include: new partnerships […]