Tag Archive for customer relationship management

Taming Big Data with Better Customer Relationship Management

A lion tamer at Bertram Mills Touring Circus, Ascot

by Angela Guess Henning Ogberg of Tech Radar recently wrote, “Businesses need to find a way to analyse data to gain useful information that can help them realise their commercial goals. In order to do this, businesses need to break down their big data into bite-sized chunks. This will make data easier to analyse and…

How To Improve Self-Service Support

by Jennifer Zaino StepOne’s first product, Contextual Care, is a contextually-based recommendation engine designed to help a company’s customers service themselves online. It leads them to the information they need in realtime based on factors such as applying what a company knows about a customer to predicting the question he might ask; matching content to…

Spiderbook’s SpiderGraph: Linking Datasets To Help You Sell Better

by Jennifer Zaino Startup Spiderbook, which is building a linked dataset of companies and their partners, customers, suppliers, and people involved in those deals, has recently closed its seed round for $1 million. The next-generation sales intelligence company was co-founded by CEO Alan Fletcher, who was a vp of product engineering, IT and operations at…

What MDM Can Do for Your Customer Relationship Management

Customers

by Angela Guess Kroll Ontrack recently wrote, “Businesses must pay closer attention to master data management, as this practice will play an increasingly crucial role in effective customer relationship management (CRM) in the years ahead. This is the view of Bill O’Kane, research director at Gartner, who argued with the increasing amount of information businesses are able…

PolyVista Technology Digs Deep Into Sentiment

Samsung Galaxy S4 or Apple iPhone 5? Many users are contemplating which smartphone upgrade is the right one for them. PolyVista, a BI text analytics tool that specializes in finding insights and sentiment in text-based data like online reviews, social media, blogs and surveys, wants to help out. It just published the results it gleaned…

Gain Sentiment And Contact Insights With SAP's Social Contact Intelligence Analytic App

SAP AG last week released its SAP Social Contact Intelligence analytic application that’s aimed at helping businesses unlock sentiment and contact insights from both social media channels and internal, company-owned sources. The new solution is powered by HANA, the company’s in-memory platform for accelerating analytics and applications. According to SAP, Social Contact Intelligence lets marketing professionals…

A Fertile Field For Semantic Tech: Social CRM

  When it comes to social CRM, it’s a world of semantics, and text and sentiment analytics. Recently Gartner released its Magic Quadrant report on the space, and a reading of it makes it pretty clear that the category, which the research group defines as “a business strategy that generates opportunities for sales, marketing and…

NetBase Expands SAP Relationship: Sign Of The Growing Social Enterprise — And The Need For IT To Take Bigger Role In It

At this week’s SAP Sapphire conference. NetBase will be taking its relationship with the enterprise vendor to the next level. Last December the two paired up to bring NetBase’s social intelligence (SI) to SAP BusinessObjects’ business intelligence (BI). Coming up now is a complete integration of the NetBase technology into SAP’s Social On Demand customer…