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Predictive Analytics Use Cases for Citizen Data Scientists

Gartner technology analysts predict that organizations leveraging augmented analytics solutions will grow at twice the rate of those that do not use these solutions. Those organizations that provide self-serve augmented analytics to their business users can achieve market goals and stay abreast of the competition with fact-based decision-making and a team that leverages analytics daily to make those […]

Demystifying Actionable Insights in Data and Analytics

Every company today is a data company. Organizations worldwide are striving to derive business insights from the enormous amounts of data that are captured and stored to measure and improve business performance. McKinsey found that insight-driven companies report EBITDA (earnings before interest, taxes, depreciation, and amortization) increases of up to 25%. According to Forrester, organizations that use data […]

How Analysts Leverage Creativity to Gain Powerful Insights from Alternative Data

Creativity is critical to producing superior results in any field, whether it’s the arts, sciences, or technology. The same can be said for alternative data analysis.  The most successful data scientists apply creativity by thinking out of the box when analyzing information to solve challenging problems or understand human behavior. From investment decisions to public policy and […]

Fundamentals of Prescriptive Analytics

Prescriptive analytics uses historical data to find the best course of action for the future. In a way, prescriptive analytics combines elements from both descriptive and predictive analytics to arrive at actual solutions. The increased preoccupation with everything “data” is now a mainstream trend. The analytics market is expected to reach $190 billion in 2023, growing […]

The Value of Data Analytics in the Health Care Industry

While the health care industry has lagged a bit behind other industries in adopting artificial intelligence (AI) and machine learning (ML) – and rightfully so, considering very valid security and safety concerns – its leaders have undergone a mindset shift, recognizing the value of technological innovations and data analytics.  Since its implementation, data analytics has completely transformed health care, influencing […]

What Is a Data Management Platform?

A Data Management platform (DMP) is a tool where all your data can be collated and stored. Given the vast amounts of data we generate these days, it has become a much-needed business requirement.  Data Management platforms collate all your marketing, audience, and competitor data so that data analysis teams always have a reference point in place. […]

Data Science 101

Data Science is an interdisciplinary field that allows businesses to study and analyze large volumes of data and derive meaningful information from it. It combines elements of artificial intelligence, machine learning (ML), and knowledge engineering to uncover insights from data. Data Science uses ML techniques such as supervised learning, unsupervised learning, deep learning, and reinforcement learning […]