In the fast-evolving data landscape, understanding emerging trends and embracing technological advancements are key to staying ahead. As we approach 2024, this article explores the data trends that will define the strategic landscape for the coming year. Trend: A Focus on Data Sharing and Data Collaboration Improving data sharing and secure data collaboration between parties is becoming a key area. Companies like Snowflake […]
Trends in Data Governance and Security: What to Prepare for in 2024
Organizations learned a valuable lesson in 2023: It isn’t sufficient to rely on securing data once it has landed in a cloud data warehouse or analytical store. As a result, data owners are highly motivated to explore technologies in 2024 that can protect data from the moment it begins its journey in the source systems. From […]
What Are Data Sharing Agreements and Why Are They Important?
Data sharing agreements play a crucial role in today’s interconnected world as global organizations depend on the quick sharing of information for efficient business outcomes. In the simplest terms, data sharing agreements outline the conditions under which data may be shared between parties, with full attention to confidentiality and legal compliance. Legal Requirements and Confidentiality […]
Data Portability Offers the Only Prospect of Gaining Control Over Our Digital Identity
In the digital age, our lives are intricately intertwined with the vast amount of data we generate, akin to footprints on snow. Every online interaction, every purchase, and every social media post leaves a trackable trail, which taken together represents our digital identity. This digital self, however, is increasingly under threat – from data breaches, […]
To Share or Not to Share: 3 Keys to Faster and Safer Data Delivery
Data represents the lifeblood of any organization, whether gathered and analyzed for boosting sales, developing new marketing strategies, improving customer satisfaction, or long-range strategic planning. Key decision-makers would be lost without it. Despite the crucial role that data plays across the entire enterprise, the issue of who gets access to information while also keeping it […]
How Encryption Works to Preserve Data Privacy
Cryptography and privacy go hand in hand: Leveraging cryptography to encrypt data for the purposes of preserving privacy isn’t a new concept. In fact, data encryption itself is quite easy. The far greater challenge is data decryption – or, put another way, making sure that encryption doesn’t get in the way of collaboration. After all, data is only […]
Data Clean Rooms: Share Your Corporate Data Fearlessly
Data sharing has become more complex, both in its application and our relationship to it. There is a tension between the need for personalization and the need for privacy. Businesses must share data to be effective and ultimately provide tailored customer experiences. However, legislation and practices regarding data privacy have tightened, and data sharing is tougher and […]
APIs and Data Sharing: Key Challenges to Address
Realizing the full potential of real-time data sharing among partners in an organization’s ecosystem is a crucial component of digital transformation. For digital businesses to progress quickly, it will take more than just better data management and more insightful analysis. All of these endeavors should result in quantifiable gains for the company. According to Gartner, “Data […]
In Exchange for Sharing Data, Customers Expect a Personalized Experience – Not Irrelevance
Consumers regularly receive information that is irrelevant to their current interests or situation – and they’re none too pleased. According to a recent survey commissioned by my company, 70% of consumers surveyed said they receive mistargeted information at least once a month, and 24% say they receive mistargeted information, such as inaccurate promotional emails or irrelevant […]
Recent Cyber Threats Highlight the Need for Data Protection
Earlier this year multiple European governments and media agencies were given a stark reminder of the pervasive cybersecurity threats that exist in a world without traditional network perimeters. The Zimbra webmail zero-day attacks sent organizations scrambling to contain the damage when a cadre of suspected Chinese hackers infiltrated these organizations’ systems in an attempt to […]